If the list of best-selling NFTs was a party, it would have been filled with cartoon bears that look like frat boys, monkeys crawling through dive bars, and kids throwing up — until a group of Amazonian women throw themselves into the mix. . The NFT scene is really overwhelmingly, grossly male. It is, however, beginning to grow, thanks in large part to the World of Women (WoW) NFT Collection – a series of 10,000 diverse female avatars created and illustrated by Yam Karkai, a woman who claims to be on a mission to give back to organizations focused on the women.
Karkai’s brainchild generated over $40 million in two weeks. Although the set sold out almost immediately when it launched in July, the coins are only just beginning to become prized collectibles: the rarest WoW NFTs – all of which were priced at 0.07 ETH, or around $225 – officially goes for hundreds of thousands.
“Our intent with this project is to balance representation in the NFT space while advancing it and supporting causes that are close to our hearts,” reads the WoW website manifesto. In designing the art itself, Karkai deliberately avoided the use of any religious or political symbols and any “items specific to a culture’s customs or practices”. Since each woman was randomly generated at launch – based on a variety of pre-designed traits – she didn’t want anyone to end up with, say, a blue-eyed white girl with an afro, according to an interview she did with crypto blog CoinDesk this fall. (Karkai was unavailable to speak when rolling stone asked for a comment.)
Fans of the project say Karkai’s attention to detail and care, as well as promises of philanthropy, set it apart. “The team really has more than its own best interests in mind,” said one avatar-owning Twitter user, who goes by the @IFreed23 handle. rolling stone. “It’s very refreshing.” Tanya Sam, a tech investor and former Real Housewives of Atlanta castmate, is especially thrilled that “all the women look like [her],” she said rolling stone via Twitter: “They look like ALL my friends.” Sam says WoW – which strives to equip newcomers with knowledge, through Discord conversations and its Education Center, so they can better navigate the space – was one of the first NFTs she has. bought. “I’m actually pleasantly surprised by how many black women and women are paying attention and wanting to lean more into the space,” she says.
WoW also made monthly “ArtDrops” – pieces from lesser-known emerging crypto artists around the world, many of whom are women, into members’ virtual wallets. The goal, presumably, is to get closer and closer to flooding the playing field with new faces, one drop at a time.
And since celebrities keep piling in, the collection isn’t hard to find. It’s an age-old trope – one in which high society likes to feel young, hip and good-hearted. Born jpegs, images turned into a kind of social currency sex and the city‘s Charlotte York Goldenblatt dreams of carefully decorating the walls of a Park Ave gallery with the work of a starving artist: it makes her feel better about herself. Right under the chichi New York real estate for the tweets.
In mid-October, Reese Witherspoon became the first Hollywood woman to change her Twitter profile picture to a blonde-haired, blue-skinned WoW avatar, but the hustle and bustle came in January. In the first days of the new year, the two Shonda Rhimes and Eva Longoria bought and paraded their shiny new NFTs; so does beauty influencer and entrepreneur Huda Kattan, who has 50 million followers on Instagram alone, where her profile picture is – you guessed it – a WoW avatar.
As the community grew star-studded, YouTuber-turned-boxer Logan Paul sold a WoW avatar to The Sandbox — an online gaming platform for building a metaverse world — for a whopping 200 ETH (plus of $650,000 at press time) and set a new record. Asked about the intent behind the purchase, Sandbox spokespersons did not immediately respond. However, The Sandbox has previously blogged about purchasing a ton of expensive avatars from various collections to prepare for a future in which community members “turn NFTs from 2D collectible images into 3D playable avatars that are animated, can run, jump, socialize, play games, and interact with their other peer Avatars in The Sandbox.
Prominent figures from booming industries have taken notice. Two-time WNBA star and Olympic gold medalist Napheesa Collier, Ralph Lauren digital director Alice Delahunt, Bumble brand manager Selby Drummond and Mexican singer Thalía, who has nearly 40 million social media fans , began to buy. One Direction’s Liam Payne has revealed that he is a member of WoW. And on the morning of Wednesday, January 12, the WoW team announced that superstar manager Guy Oseary, famous for his ties to Madonna and U2, had begun representing the collective, just as he had done with Bored Ape Yacht. Club in November.
When the Oseary news broke, the WoW project was already in the top 15 on OpenSea, the world’s largest NFT marketplace. The next morning it was number four, and the floor price had risen enough that the collection was valued at a quarter of a billion dollars.
347 WoW NFTs changed hands on Wednesday, selling at an average price of 8.9 ETH – nearly $29,000. This means that around $10 million was traded in those 24 hours alone.
All this money has been supplied by the secondary market, ie resale. WoW only made around two million dollars from the initial sale, 15% of which went into a fund to reinvest in crypto art, according to the WoW website. A further five per cent was split equally between She’s the First and Too Young to Wed, which are charities focused on educating girls and ending child marriage. Another 2.5% went to a community member who goes by the name of Strange Cintia and needed money for surgery to treat a severe case of Myalgic Encephalomyelitis / Chronic Fatigue Syndrome. (Since then, WoW has held a number of auctions. They did one for Rockflower — an investment fund for enterprising girls in developing countries — which raised $49,000 last summer.)
Although there was no mention of donations made on secondary sales in the original plans, WoW announced in a December blog post that it had hired a philanthropy advisor, climate rights activist Inna Modja, to help the group “renew [its] engages with charities. Modja is expected to play a key role in plans for a larger spin-off collection, which WoW says will arrive this year. Meanwhile, the team is planning a summer “gala,” according to the blog post, which also disconcertingly suggests that they may or may not have purchased a commercial-grade aircraft.