TikTok is expected to continue its growth momentum through 2022, with the abbreviated video app topping the download charts on Christmas Day, while virtual reality and the broader metaverse change also saw significant consumption metrics. in the latest data from app tracking company App Annie. .
First of all, on the global downloads – as you can see in the table below, gGlobally, TikTok is leading the way for Christmas, ahead of Instagram and Facebook.
Snapchat also remained popular, along with major messaging apps, while Shopee, a key e-commerce platform in Southeast Asia, also gained momentum with consumers.
The TikTok CapCut editing app was also in the top 10, further underscoring the popularity of the app, and with projections that TikTok will reach 1.5 billion users in 2022, it’s pretty clear that it is. is now the primary app of choice, especially for younger users, which is a big change worth noting for all social media marketers.
If you don’t have a TikTok strategy yet, whether it’s just for listening and monitoring the latest trends, or for broader publicity and awareness, it’s clearly time to give it some extra attention.
But perhaps even more interesting are the trends reflected in the download charts specific to each region, particularly in the United States:
According to App Annie:
“In the USA, Oculus was # 1 downloads on Christmas Day as Americans unbox the new Oculus virtual reality (VR) headsets under the tree. This builds on the growing trend of metavers and immersive experiences.
The larger metaverse shift, as envisioned by Meta CEO Mark Zuckerberg, will likely take place in VR, so it’s important that Meta sees an increase in the adoption of its VR headsets, in order to usher in the next step of digital connection. If Meta can own the VR space, it can effectively own the Metaverse itself and become the key hosting platform that other developers will then need to align with in order to connect with users in this new world of. expanding opportunities.
We’re not there yet, and exactly what the metaverse will be like isn’t defined as such. But the wider adoption of Meta’s virtual reality tools is an important indicator of growing interest.
And as one market analyst recently noted:
$ FB is a killer Oculus app far from a re-fare.
– Wall St. Dropout (@WallSt_Dropout) December 27, 2021
An awesome, working, viral VR app that’s trending, and you’re going to see the VR momentum pick up quickly, leaving the current metaverse discussion of NFTs and similar trends from early adopters in the dust.
Could Grand Theft Auto VR be that killer app?
Another important point to note in the American graph is the popularity of the Roblox MMO game, which just like Minecraft has become a sustainable platform for young gamers.
A particularly important trend to note in the case of Roblox, however, is that it has also become a key social connector for young users, who have been deprived of face-to-face interaction over the past two years due to the pandemic. This could make it an even more integrated and essential social tool, in addition to a platform for play and recreation, which effectively lays the foundation for what will be the future structure of the Metaverse.
In-game spending for character skins and digital products is also high on Roblox (Roblox was the best game for consumer spending on Christmas Day in the world), and for the next generation of consumers, it’s This is already acting normal and habitual, indicating where the trend is heading over the next decade as these youngsters enter adulthood.
If you want to get a feel for what the metaverse will be like, in a basic framework, Roblox is the best indicator, with a wide range of user-generated and creator-supplied elements fitting into the larger world of the. game, that users inhabit for hours and hours every day.
The pandemic has spurred that on, and it is now a key platform to watch. And while I would expect the larger Metaverse to be much more advanced, the platforms and vendors that will win are those looking to create tools that connect to the larger Metaverse structure, not those that are going to win. offer unique profile pictures or 2D digital art that has no direct connection to the space.
In that regard, apps like “Ready Player Me,” which focuses on creating cross-platform avatars, and hosting platforms like Meta’s VR space, are the places people really should be looking. If next-gen developers don’t have a plan or roadmap that involves building protocols for larger hosts and networks, then they don’t have a metaverse plan at all. And even then, it is too early to know what the universal patterns and requirements will be to be truly “metaverse ready.”
In other words, if you want to understand the next step in digital connection, don’t look at pictures of bored monkeys and pixelated characters, look at platforms like Roblox, where young users are already setting new standards for the future space.
You can check out the full overview of App Annie’s Christmas downloads here.