After a two-year hiatus, the cultural scene, especially in Makati City, is alive again with the recent smooth opening of the Ayala Museum and Philippine Heritage. It was also the perfect time for the Ayala Museum which was celebrating its 60th anniversary.
Closed for renovation since June 2019, the management of the Ayala Museum and Filipinas Heritage said the smooth opening offered a glimpse of the newly renovated museum and library with five galleries initially accessible to the public with pre-booked entrances, programmed entrances and a limited capacity on the entrances. .
In response to the pandemic, management has introduced operational adjustments and security protocols to ensure that guests feel safe when visiting the museum and gallery. In addition, all visitors to the museum and library, regardless of age, must be fully vaccinated and will need to provide proof of vaccination upon entry for the safety of all visitors and staff.
Management said the new Ayala Museum will provide a great on-site visitor experience with new exhibition, event and retail spaces. To ensure that it will offer a distinct Asian design suited to the Filipino culture, Ayala Museum enlisted Leandro V. Locsin Partners (LVLP) for a wonderful aesthetic and at the same time with great functionality by integrating it more near the greenbelt complex and surrounding area. The resulting outdoor-indoor atmosphere is a judicious response to the pandemic as well as plans to ensure the museum is a safe area, defined by physical distance and security from the transmission of disease.
A fountain of stories
Five new exhibits were presented along with the new Ayala Museum website and the upcoming Ayala Museum app. Management has made sure that all of these new features guarantee a fountain of stories that will spark curiosity and move people about what is uniquely Filipino.
To pay homage to the celebration of the fiftieth anniversary of this year’s tour of the world, the exhibition “Intertwined: Transpacific, Transcultural Philippines” was presented highlighting the entangled cultures resulting from man’s ability to travel around the world. world with more than 240 carefully preserved objects and works of art. A new gallery dedicated in honor of the artist Fernando Zobel who imagined the Ayala Museum will be unveiled with the exhibition “From landscapes to painting: Fernando Zobel Serie Blanca”. As a museum of art and history, the Orientations Gallery conveys, with an exhibition of tangible objects from the collections of the Ayala Museum, the richness and diversity that abound in cultures and peoples across the islands and the past. of the nation.
The Ayala Museum was also a forerunner in the country with the launch of the digital gallery located in the new hall of the museum. Comprised of eight sprawling screens, the gallery allows visitors to digitally explore items from the museum and library collections and engage in interactive and up-close conversations with art and history for free.
The rest of the galleries in the Ayala Museum will open by the first half of 2022.
Switch to omnichannel
The Ayala Museum and Philippine Heritage is on a mission to broaden the appeal of art and culture by making them more accessible. It has adopted the omnichannel approach. Omnichannel is a term derived from retail to describe a visitor-centric approach to ensuring customers what they want, when they want it, and how they want it.
The switch to omnichannel was originally hatched before the pre-pandemic. Nonetheless, the timing was right as people were used to watching through the digital platform. In response, everything in the newly renovated Ayala Museum will be networked, several digitally connected channels so that one can move seamlessly between them, allowing Filipinos at home and abroad to easily access art. and to Filipino culture 24/7, as evidenced by the museum and library collections and programming.
The on-site exhibits will be supported by exclusive content that will enrich the viewer’s understanding through the upcoming Ayala Museum app.