Mercedes has teamed up with Art2People to create an exclusive Mercedes-Benz NFT collection based on its G-Class range of vehicles, according to a tweet from the luxury automaker.
Five Non-Fungible Token (NFT) artists were commissioned to create various G-Class inspired works in a range of mediums, resulting in unique designs for each work.
➡️ https://t.co/HrD56AIPGi pic.twitter.com/mV0f8ig6KT
—Mercedes Benz (@MercedesBenz) January 17, 2022
The artists involved come from various fields, such as music, fashion, graphic design, architecture, creative marketing, luxury design and real estate. Artists include Charlotte Taylor, Anthony Authie, Roger Kilimanjaro, Baugasm and Germany-based Antoni Tudisco. Nifty Gateway and Mercedes will launch NFTs on Sunday.
Related: Korean Exchange Bithumb to Launch NFT Market
Mercedes is not the first major brand to be involved in NFTs. In June 2021, McLaren unveiled its intention to use NFTs to create virtual versions of its legendary F1 automobiles. In July 2021, Coca-Cola launched a unique NFT initiative to raise funds for Special Olympics International.
This is not the first time that Mercedes-Benz has gotten involved in blockchain technology. The automaker has partnered with blockchain startup Circulor to launch a trial to ensure cobalt emissions are tracked throughout the supply chain.