As ‘utility’ has become one of the most common topics in the NFT space, pursued by artists and entrepreneurs as the magical ingredient of success, Andrew Fai has launched a platform that brings the Autonomous Sensory Meridian Response (ASMR) audiovisual art on the blockchain.
Anticipating strong market demand for therapeutic sound and visual NFTs, Fai founded xtingles, the world’s first ASMR NFT production and Web3 Marketplace for artists and collectors.
Treat Anxiety, Depression, and Insomnia
According to Fai, the “digital renaissance” is here, and while he has no doubts that NFTs will continue to play an even bigger role in the future, he also believes that more and more people will be looking for collectibles. digital technology that can offer “an instant dose of relaxation and comfort.”
“As we enter a busy digital world, ASMR will take on even greater importance in treating the anxiety, depression and insomnia prevalent in our society. When was the last time you heard that digital content can have a calming and healing effect on the mind? Welcome to the world of ASMR, one more step towards relaxation, comfort and sleep, ”said Fai, explaining why sound-based therapeutic visual crypto art is about to become huge in the years. future.
The size of the xtingles team is around 17 people, and according to the founder, most of them are “heavy consumers” of ASMR.
“We note that there is a major monetization bottleneck for ASMR when it comes to Web2 streaming sites. Most ASMR artists are forced to drive continuous traffic by making the content appealing to the newsfeed algorithm in the hope that they can generate more pay-per-view, ”he added, explaining how he developed the concept of xtingles.
The platform offers an alternative to this broken model, according to Fai, who like many sees NFTs as the solution that will liberate artists, allowing them to focus on producing proprietary content.
The rise of sound-based cryptographic visual art
“Although Crypto Art is a subset of the larger NFT industry, we believe there will be a stronger trend for the rise of sound-based or sound-driven crypto visual art. More attention will be paid to sounds, especially therapeutic sounds, which can help calm people’s emotions, ”Fai concluded.
The founder revealed that xtingles is already working with the top 100 ASMR artists in the world.
“We believe it is only a matter of a few months when we work with the top 10 ASMR artists to help them understand the potential of NFTs and allow them to focus on creating unique audiovisuals that can only belong to their super fans and collectors, ”he added.
The platform will allow artists to insert unlockable content so that they can allow their NFTs to become access tokens.
“There is a lot to improve and we will continue to do so,” Fai said, noting that the ASMR NFT Marketplace has been recently updated and now lists all different edition numbers and different offer prices.
Rely on the Flow blockchain
Fai revealed three main reasons behind xtingles’ decision to rely on the Flow blockchain instead of Ethereum: environment, usability, and enthusiastic ecosystem.
“We knew that most members of the ASMR community are deeply concerned about the environmental issues caused by proof of work, so the Flow blockchain was the obvious choice as it is one of the greenest options available,” he said. he explained.
Fai also pointed out that getting started with a Flow wallet (eg Blocto) literally takes about a minute and that there is almost no learning curve to using one.
The founder, who admitted to being very impressed with the amount of attention Dapper Labs provides to help ecosystem projects grow and succeed, revealed that several VCs have asked xtingles to consider Solana, providing benefits similar to Flow.
“It will be an important decision for us to radically change the infrastructure and initiate the bridging of our native Flow NFT assets to the Solana blockchain. The good news is that we can recycle all of the front-end code if we consider such a process, ”he said.
“Of course, the future is multi-chain, but we believe that choosing the right blockchain to issue native assets is absolutely essential,” Fai concluded.
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